Top 5 Ultracasual Games in the UK Q2 2023: Unified Platform Insights

In the second quarter of 2023, the top 5 ultracasual games in the United Kingdom showed varied performance across weekly downloads, revenue, and active users. Here’s a detailed look at each app's performance based on Sensor Tower data.

Diamond Painting ASMR Coloring from Crazy Labs saw its weekly revenue peak at $694 in mid-May, followed by a dip to $489 in late June. Weekly downloads fluctuated throughout the quarter, starting at 3.5K and ending at 3.9K. Active users followed a similar trend, decreasing from 7.8K in late March to a low of 2.6K in late May, before recovering to 7.2K by the end of June.

Draw it by Kwalee Ltd experienced a steady weekly revenue, peaking at $557 in mid-April and maintaining around $345-$433 towards the end of the quarter. Weekly downloads saw a significant rise in late May, reaching 16.7K, while active users peaked at 39.5K during the same period.

Fill The Fridge! by Rollic Games showed impressive growth in weekly revenue, increasing from $101 in late March to $569 by the end of June. Weekly downloads surged to 24.9K in late May and remained strong at 22K in late June. Active users also climbed, starting at 66K in late March and reaching 98.5K by the end of the quarter.

Jelly Dye: Satisfying ASMR Game from AI Games FZ had a peak weekly revenue of $640 in mid-April. Downloads peaked at 5.3K in early April, but saw a decline, ending at 1.4K in late June. Active users peaked at 13.5K in early April but dropped to 4.9K by the end of June.

Goo: Slime simulator, ASMR by Exomind LTD had a more modest performance with weekly revenue peaking at $385 in late March and declining to $131 by the end of June. Downloads were minimal, peaking at 10 in late May. Active users showed a downward trend, starting at 122 in late March and reducing to 30 by the end of June.

For more detailed insights and trends, you can visit Sensor Tower.